“Deep Play” by Clifford Geertz
+ Chapter 5 (pp. 132-169) in Qualitative Communication Research Methods
Remember that we are meeting at the Northport Hornbacher's for our September 23 class, at 5 p.m. sharp.
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As you are reading about the ethnographic method, think about the best way(s) to observe shopping behaviors (and discern the logic of consumer purchasing behaviors).
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